Growth in Ag Tech is not Linear.

I understand the industry at every level. I can speak the technical language, but I also know how to simplify it into practical decisions that actually work in the field.

My approach is rooted in a simple idea—scaling is a system, not a sequence.

Growth doesn’t happen in a straight line, and the strongest businesses are built by continuously identifying opportunities, building the right capabilities, protecting what works, and refining over time.

I work with people who are serious about building in ag-tech—those who have the passion and are ready to execute. I bring structure where it’s needed, strategy where it matters, and I’m not here to reinvent what already works. I’m here to make it better, stronger, and scalable.

Over 20 years working with agricultural equipment & ag-tech, spanning OEMs and dealer networks

VP Sales/Marketing Product Management

Salford Group

  • Helped scale from ~40 employees / 1 plant to ~600 employees / 5 global manufacturing sites
  • Supported international expansion, multiple acquisitions, and PE exit

VP BUSINESS DEVELOPMENT (AG EQUIPMENT)

Linimar Corporation

  • Drove growth strategy
  • European expansion
  • Major acquisitions

CHIEF OPERATING OFFICER

HJV Equipment

  • Multi store dealership - led strategic roadmap balancing specialty markets with full-line growth

Professional Memberships

Agricultural Manufacturers of Canada

Agricultural Manufacturers of Canada

The Agricultural Manufacturers of Canada (AMC) is a national organization with global impact and a member-driven industry association representing over 300 agricultural equipment manufacturers and the many companies that support them.
AgRobotics Working Group

AgRobotics Working Group

The role of AgRobotics Working Group is to be a single-point resource for producers and industry to learn about new technologies, get support for existing technologies, and collaborate for the betterment of the Ontario AgRobotics ecosystem.